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PSRF meeting

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Researchers: remember, honesty is the best policy. Three types of cheating

Use Net Promoter by all means, but adding a couple of other satisfaction questions allows much more powerful analysis.

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"What we were doing was offering not just a new product, but a new market niche. We needed to understand traditional markets well to characterize the new one. Most valuable was 5 Circles ability to gather research data and synthesize it."
 - Will Neuhauser, President Chorus Systems Inc.

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5 Circles Research provides market research expertise for your business issues without you having to deal with large bureaucratic research companies.

Our SurveysAlaCarte services are designed to augment the capabilities you get from a self-service online survey tool such as SurveyMonkey, Zoomerang or SurveyGizmo. Some of the ways you can contract us for help:

  • Making sure your research plan will do the job
  • Creating a questionnaire that works well
  • Analyzing results and optimizing the presentation

We can also help if you run into unexpected problems for a project you’ve already started.

Alternatively, we offer full-service capabilities where 5 Circles Research takes responsibility for the overall project. You’ll work with a market researcher dedicated to your project and yet get the benefit of extensive experience in marketing, management and research. We’ve done research for many kinds of projects, including customer satisfaction, new products, awareness and usage, pricing and segmentation. We employ both quantitative and qualitative methods as appropriate for the project, using surveys as well as focus groups and in-depth interviews.