5 Circles Research
Effective, understandable and affordable market research
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"What we were doing was offering not just a new product, but a new market niche. We needed to understand traditional markets well to characterize the new one. Most valuable was 5 Circles ability to gather research data and synthesize it."
Will Neuhauser, President, Chorus Systems Inc.
Mike Pritchard, principal of 5 Circles Research, started consulting in 1993 to share the experience gained during his career at technology companies Intel, ICL, and Sperry Gyroscope.
During 10 years of consulting, Mike's clients for technology, strategy, and marketing consulting included CDROM Library, Canby Telephone Association, Chorus Systems, Gaia, Holjeron, IBM (Sequent Division), Intel, Media Mosaic, OneWorld, Palo Alto Software, Radisys, Robley Marketing, Sharp, SmartStuff, Soderstrom Architects, Western Wood Products Association and WeSync. He helped these companies explore new opportunities, develop effective strategies, and bring new products and services to market, along the way contributing to some significant acquisitions.
Mike's research experience starting at Intel and continuing during this period of consulting was followed by senior positions with research firms Market Decisions, Crestwood Associates, and comScore.
Mike holds a BS in Electronics from the University of Southampton (England), and an MBA from the University of Oregon. He has been active in the Software Association of Oregon (past board member), Oregon Entrepreneurs Network, Puget Sound Research Forum (past board member), MIT Enterprise Forum of Washington, and the Washington Technology Industry Alliance.
5 Circles Research brings together rich experience in research, marketing, and engineering to offer effective, understandable and affordable market research. Our virtual team includes advanced statistical capabilities, data processing, focus group facilities, and telephone data collection services who complement our in-house capabilities.
Contact us to see how we can help you with your project!