Van Westendorp pricing (the Price Sensitivity Meter)

This is a follow up to classes I taught that included a short section on pricing research methodologies. I promised some more details on the Van Westendorp approach, in part because information available online may be confusing, or worse. This article is intended to be a practitioner’s guide for those conducting their own research. First, […]

Correlation isn’t Causality

I came across a published report recently that made me wonder why people persist in reporting that there is a causal relationship when the data doesn’t justify the assertion. Actually, the reasons aren’t all that hard to figure out. Usually, it’s because the relationship seems obvious, and sometimes it is when the person writing the […]

Profiting from customer satisfaction and loyalty research

Business people generally know that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. This is partly because much of the original work was done so long ago that contradictory cases and nuances have created confusion to build up. Additionally, some companies have appeared successful for a […]

P&G ad banned for bad survey and misleading claims

Proctor and Gamble UK has been forced to pull a TV ad due to misleading claims based on a poorly designed survey. The UK’s Advertising Standards Authority felt that the survey results were too likely to biased by the invitation process, which included providing free samples of Clairol Nice ‘n’ Easy (the advertised product) prior […]

QR codes not hitting the spot

Many marketing people have been promoting the value of QR codes for quite a while. After all, the promise seems obvious – post a targeted code somewhere, make it easy for someone to reach the website, and track the results of different campaigns. Studies such as this February 2011 survey from Baltimore based agency MGH […]

SurveyTip: Get to the point, but be polite

A survey should aim to be like a conversation.  Online surveys don’t have humans involved to listen to how someone feels about the survey, to reword for clarity or to encourage, so you have to work harder to generate comfort.  Although you don’t want to take too long (the number one complaint of survey takers […]

comScore’s State of U.S. Online Retail Q1 2009

The recent comScore presentation on the State of Online Retail in the U.S. contained few surprises, but mainly confirmations together with some interesting perspectives.  For those unfamiliar with this material, comScore creates a quarterly report on Online Retail, combining survey results along with data from comScore’s behavioral panel.  The behavioral data covers many aspects of […]

Hyatt’s “random acts of generosity” – good idea or off target?

Sunday’s New York Times Magazine has an article about a new program being introduced by the Hyatt hotel chain intended to stimulate real loyalty in the form of future business through gratitude generated by generous acts such as having a bar tab waived randomly. It isn’t totally clear how closely the new program is associated […]

Impact of cell phones on 2010 Midterms and beyond politics

Whether you are a political junkie or not, recent articles and analysis about mobile phones as part of data collection should be of interest to those who design or commission survey research. Cost, bias, and predictability are key issues. In years gone by, cell phone users were rarely included in surveys. There was uncertainty about […]

IT terminology applied to surveys

James Murray is principal of Seattle IT Edge, a strategic consultancy that melds the technology of IT with the business issues that drive IT solutions. When James gave me a list of things that are central for IT professionals, I thought it might be fun (and hopefully useful) to connect these terms with online surveys […]

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