This survey Hertz: Part One (lack of thought)

I recently took a survey sponsored by the Hertz Corporation, intended to assess the appeal of several new approaches to services. This post discusses some of the problems I found, and why you should avoid creating your surveys like this one. After asking about the number of times I had rented a vehicle, for what […]

Valentine’s Day: think about product seasonality and annual trends

Valentine’s Day provides an opportunity for me to suggest that your research should take into account some bigger picture factors. Whether or not you have a retail product or service, there are lessons to be learned from Valentine’s Day. What are the annual seasonal variations in your business and what are the trends over longer […]

Van Westendorp pricing (the Price Sensitivity Meter)

This is a follow up to classes I taught that included a short section on pricing research methodologies. I promised some more details on the Van Westendorp approach, in part because information available online may be confusing, or worse. This article is intended to be a practitioner’s guide for those conducting their own research. First, […]

Profiting from customer satisfaction and loyalty research

Business people generally know that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. This is partly because much of the original work was done so long ago that contradictory cases and nuances have created confusion to build up. Additionally, some companies have appeared successful for a […]

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