Research Driven Communications at Sound Transit

Ron Klein, leader of the communications and external affairs department, talks about Sound Transit's strategic approach to marketing and research and how their multi-million dollar research program is creating, instituting and measuring the effectiveness of their ridership outreach tactics.

Puget Sound Research Forum, Thu 2/16/2012

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    • When Validation Backfires

    Written by  |  under Methodology, Questionnaire, Surveys, Testing
    I just came across an interesting issue with validation in an online survey using a Van Westendorp pricing model.  Van Westendorp is one of the common ways to test pricing by directly questioning prospective purchasers.  This post isn't about Van Westendorp, also known as the Price Sensitivity Meter (you can find plenty of references online, including  a starting point on Wikipedia) but you [...]
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