5 Circles Research: Effective, understandable and affordable Market Research 5 Circles Research


Effective, understandable and affordable market research




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"Mike did multiple focus groups for me when I was at Amazon, and I was extremely pleased with the results. Not only is Mike an excellent facilitator, he also really understood the business problem and the customer experience challenges, and that got us to excellent and very actionable results."

Werner Koepf, Senior Manager, Amazon.com

Use 5 Circles Research full-service capabilities for research projects when you need an expert to take responsibility for the entire project.


Examples of Research Projects

  • Satisfaction and pricing for handheld computer service. This project used an online survey and in-depth interviews to measure satisfaction among different types of users, and to assess the viability of converting the free service to a paid service. The research contributed to the client company being successfully acquired.
  • Assess awareness and usage of services and programs for substance abuse prevention and workforce development. This study was commissioned by a state-funded non-profit organization to support continuing improvements.
  • New product research for online service. This was conducted for a large hardware manufacturer who wished to assess the likely success of a service providing information to their developers. An online survey was used to measure importance and performance for features shown in a demo, and also subscription and pricing options.
  • Buying process for consumer electronic product. We assessed the role of brand and information sources (including pre-shopping research versus in-store assistance) in the purchase decision so that the client could refine direct and channel communication.

Sample Clients

We've conducted projects for clients large and small in a variety of industries.


  • Amazon.com
  • Borders Books
  • Chorus Systems
  • CDROM corporation
  • City of Kent
  • IBM (Sequent Division)
  • Intel Corporation
  • Itron
  • Match.com
  • Media Mosaic
  • Merant
  • Microsoft
  • MyHealthbank
  • Netgear
  • Northwest Natural
  • Oregon Economic Community
    Development Department
  • WeSync

Contact us to see how we can help you with your project!

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