Survey about online
self-service tools
Article
Why run a survey that doesn't support Firefox?
"Every conversation with Mike gave me new insight and useful marketing ideas. 5 Circles's report was invaluable in deciding on the viability of our new product idea."
Greg Howe, President, CD-ROM Library Inc.
Self-service online survey tools have created new opportunities for cost-effective research. Using tools such as Zoomerang and SurveyGizmo, it is possible to create a survey at a fraction of the cost of using a full-service research vendor.
But online survey tools are only part of what is needed to make an effective research project. Just as easy-to-use graphics editors don't turn you into an artist, an online survey tool doesn't make users researchers.
A successful online survey should include several steps (shown in the table on the next page). In the past, these tasks were generally handled either by the full-service research vendor or you were pretty much on your own apart from tutorials and examples provided by the online survey tool vendors.
But now you can get help for whichever parts of the project you choose. Whether you just need a review from an outside expert, advice to get started, or help with execution, the SurveysAlaCarte services offer the options you need. Our SurveysAlaCarte services work with the online survey tools you are already using. It doesn't matter whether you plan to use SurveyMonkey or LimeSurvey, we can help make your market research projects effective.
Contact us to see how we can help you with your project!