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Will the Hyatt group's "random acts of generosity" increase loyalty among Hyatt customers?

There's more to effective customer satisfaction research than the Net Promoter Score.

Testimonials

"You know how your mechanic knows what's wrong with your car when you just tell them what it sounds like over the phone? Well, my first conversation with Mike was like that -- in like 10 seconds, he gave me an insight into my market research that was something I'd been struggling trying to figure out. A class like this will help you learn what you can do on your own. And, you'll have a better idea of what a research vendor can do for you."
 - Roy Leban, Founder and CTO Groupthink

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Mike Pritchard, principal of 5 Circles Research, started consulting in 1993 to share the experience gained during his career at technology companies Intel, ICL, and Sperry Gyroscope.

During 10 years of consulting, Mike’s clients for technology, strategy, and marketing consulting included Canby Telephone Association, Gaia, Holjeron, IBM (Sequent Division), Intel, OneWorld, Palo Alto Software, Radisys, Robley Marketing, Sharp, SmartStuff, Soderstrom Architects and Western Wood Products Association. He helped these companies explore new opportunities, develop effective strategies, and bring new products and services to market, along the way contributing to some significant acquisitions.

Mike’s research experience starting at Intel and continuing during this period of consulting was followed by senior positions with research firms Market Decisions, Crestwood Associates, and comScore.

Mike holds a BS in Electronics from the University of Southampton (England), and an MBA from the University of Oregon. He has been active in the Software Association of Oregon (past board member), Oregon Entrepreneurs Network, Puget Sound Research Forum (past board member), MIT Enterprise Forum of Washington, Northwest Entrepreneurs Network and the Washington Technology Industry Alliance.

5 Circles Research brings together rich experience in research, marketing, and engineering to offer effective, understandable and affordable market research. Our virtual team includes advanced statistical capabilities, data processing, focus group facilities, and telephone data collection services that complement our in-house capabilities.

Sample Clients

We’ve conducted research projects for clients large and small in a variety of industries.

  • Amazon.com
  • Borders Books
  • Chorus Systems
  • CDROM corporation
  • City of Kent
  • IBM (Sequent Division)
  • Intel Corporation
  • Itron
  • Iterasi
  • Match.com
  • Media Mosaic
  • Merant
  • Microsoft
  • MyHealthbank
  • Netgear
  • Northwest Natural
  • Oregon Economic Community
    Development Department
  • Viewpath
  • WeSync


Contact us to see how we can help you with your project!