In this half-day interactive training class, attendees will learn:

• How to increase the number of people who open and respond to your survey
• How to reduce the number of people abandoning your survey
• How to ask the right questions for your business issues and get useful answers

If you are already running your own online surveys you know that there are lots of reasons to survey, from exploring new markets to gaining better understanding of customers.  But you’ve probably also experienced frustrations that can be avoided with professional insight.

• Are you considering your own surveys and don’t want to waste time?
• Do you want to create effective surveys (and avoid looking like those companies that annoy you as a survey taker)?

Online survey tools aren’t just for marketing; they can also be used to qualify prospects, to gather feedback from employees, or to evaluate classes. Online survey software is inexpensive and easy to use.  BUT it takes more than a good tool to create a good survey that will deliver useful and accurate results. 

This class is dedicated to the needs of do-it-yourself surveyors. If you are already running your own surveys you’ll find plenty of information to help you improve your results. Or, if you are a beginner, this seminar will get you started on the right path.  Don’t wade through masses of online information (frequently contradictory), read textbooks with heavy statistical jargon, or attend an expensive class for full-time research professionals.  Instead, learn much faster in an interactive class along with others who are interested in learning the best practices for do-it-yourself surveys.  The seminar is filled with practical tips, with just enough theory so you can understand why the recommendations are made.

Mike Pritchard, your trainer, has been involved in online research since it began. With experience spanning marketing, engineering, and research, for organizations large and small, Mike can help attendees improve all kinds of surveys. Great workshop! You know this field cold and it’s refreshing to see someone focused on research for entrepreneurs. ( Maria Ross, Owner, Red Slice)

You’ll learn how to run your own survey from start to finish, if that’s your preference. Or if you’d rather get help in some areas (for example questionnaire design or complex analysis), you will learn how to work with an outside consultant cost effectively.

Topics covered

Who should attend?

The seminar is designed to meet the needs of those whose responsibilities include surveys and research, but who aren’t part of a dedicated research group. This includes marketing professionals, human resources, sales managers, and consultants. Small business owners can also learn how to do online surveys for all aspects of the business.

Sign me up!

The next seminars will be held in Redmond on July 28 and Seattle on July 30.

For just $129, you’ll receive a half day of training that will save many hours and frustrations.
Sign up by July 17 for early bird pricing of $110.

Hope to see you there!

Idiosyncratically,
Mike Pritchard