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Market Research for Startups

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Researchers: remember, honesty is the best policy. Three types of cheating

Use Net Promoter by all means, but adding a couple of other satisfaction questions allows much more powerful analysis.

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Occasional Updates is just that - infrequent news about services etc. Notes from an Idiosyncratic Researcher is a personal perspective on matters related to market research, with extracts from the Blog. Join the Training Opportunities list to be to be updated about Seminars and Workshops as they are scheduled.

Use 5 Circles Research full-service capabilities for research projects when you need an expert to take responsibility for the entire project.

Examples of Research Projects

Satisfaction and pricing for handheld computer service. This project used an online survey and in-depth interviews to measure satisfaction among different types of users, and to assess the viability of converting the free service to a paid service. The research contributed to the client company being successfully acquired.
Assess awareness and usage of services and programs for substance abuse prevention and workforce development. This study was commissioned by a state-funded non-profit organization to support continuing improvements.
New product research for online service. This was conducted for a large hardware manufacturer who wished to assess the likely success of a service providing information to their developers. An online survey was used to measure importance and performance of features; pricing and subscription models were also tested.
Buying process for consumer electronic product. We assessed the role of brand and information sources (including pre-shopping research versus in-store assistance) in the purchase decision so that the client could refine direct and channel communication.