Michelle Bomberger of Equinox Law Group invited me to write a guest post as part of her customer focus month. The post discusses the value of profiling customers to prioritize development, marketing and sales.
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Survey Tip: Pay Attention to the Details. Lessons learned from a customer satisfaction survey.

How to use Van Westendorp's Price Sensitivity Meter for effective pricing research.

Use Net Promoter by all means, but adding a couple of other satisfaction questions allows much more powerful analysis.

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