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5 Circles Research has been a terrific research partner for our company. Mike combines a wealth of experience in research methodology and analytics with a truly strategic perspective – it’s a unique combination that has helped our company uncover important insights to drive business decisions.
Daniel WiserBrand ManagerAttune Foods Inc.
Great workshop! You know this field cold, and it’s refreshing to see someone focused on research for entrepreneurs.
Maria RossOwnerRed Slice
I have come to know both Mike and Stefan as creative, thoughtful, and very diligent research consultants. They were always willing to go further to make sure respondents remained engaged and any research results were applicable and of immediate use to us here at Bellevue CE. They were partners and thought leaders on the project. I am happy to recommend them to any public sector client.
Radhika Seshan, Ph.DRadhika Seshan, Ph.D, Executive Director of Programs Continuing Education Bellevue College
Many thanks to you for the very helpful presentation on pricing last night. I found it extremely useful and insightful. Well worth the drive down from Bellingham!
G.FarkasCEOTsuga Engineering
I hired Mike to develop, execute and report on a market research project involving a potential business opportunity. I was impressed with his ability to learn the industry and subsequently develop a framework for the market research project. He was able to execute the research and collect data efficiently and effectively. Throughout the project, he kept me abreast of the progress to allow for any adjustments as needed. The quality and quantitative output of the results exceeded my expectations and provided me with more confidence in the direction of the business opportunity.
Mike ClaudioVice President Marketing and Business DevelopmentWizard InternationalSeattle
Every conversation with Mike gave me new insight and useful marketing ideas. 5 Circles’s report was invaluable in deciding on the viability of our new product idea.
Greg HowePresidentCD ROM Library, Inc.
You know how your mechanic knows what’s wrong with your car when you just tell them what it sounds like over the phone? Well, my first conversation with Mike was like that — in like 10 seconds, he gave me an insight into my market research that was something I’d been struggling trying to figure out. A class like this will help you learn what you can do on your own. And, you’ll have a better idea of what a research vendor can do for you.
Roy LebanFounder and CTOPuzzazz
First, I thought it was near impossible to obtain good market information without a large scale, complex market study. Working with 5 Circle Research changed that. We were able to put together a comprehensive survey that provided essential information the company was looking for. It started with general questions gradually evolving to specifics in a fast pace, fun to take questionnaire. Introducing “a new way of doing things” like Revollex’ induction heating-susceptor technology can be challenging. The results provided critical data to help understand the market demand. High quality work, regard for schedule, thorough understanding of the issues are just a few aspects of an overall exceptional experience.
Robert PoltCEORevollex.com
Mike did multiple focus groups for me when I was at Amazon, and I was extremely pleased with the results. Not only is Mike an excellent facilitator, he also really understood the business problem and the customer experience challenges, and that got us to excellent and very actionable results.
Werner KoepfSenior ManagerAmazon.com
What we were doing was offering not just a new product, but a new market niche. We needed to understand traditional markets well to characterize the new one. Most valuable was 5 Circles ability to gather research data and synthesize it.
Will NeuhauserPresident Chorus Systems Inc.

Featured Posts

Dutch ovens: paying a lot more means better value

An article on Dutch ovens in the September/October 2018 of Cook’s Illustrated gives food for thought (pun intended) about the relationship of between price and value. Sometimes higher value for a buyer means paying a lot more money – good news for the seller too. Dutch ovens (also known as casseroles or cocottes) are multipurpose, [Read More]

Profiting from customer satisfaction and loyalty research

Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]

Customer satisfaction: little things can make a big difference

Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole. Toyota of America and my local dealer could learn a few simple lessons about vehicle and customer service. [Read More]

Are you pricing based on cost rather than value? Why?

At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. [Read More]

Recent Comments

  • Mike Pritchard on Van Westendorp pricing (the Price Sensitivity Meter)
  • Marshall on Van Westendorp pricing (the Price Sensitivity Meter)
  • Manik Balaam on Dutch ovens: paying a lot more means better value
  • 📕 E mail remains to be the most effective SaaS advertising channel; Chilly emails that work for B2B; Figuring out how it is best to worth… - hapidzfadli on Van Westendorp pricing (the Price Sensitivity Meter)
  • Soumyak on Van Westendorp pricing (the Price Sensitivity Meter)

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