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First, I thought it was near impossible to obtain good market information without a large scale, complex market study. Working with 5 Circle Research changed that. We were able to put together a comprehensive survey that provided essential information the company was looking for. It started with general questions gradually evolving to specifics in a fast pace, fun to take questionnaire. Introducing “a new way of doing things” like Revollex’ induction heating-susceptor technology can be challenging. The results provided critical data to help understand the market demand. High quality work, regard for schedule, thorough understanding of the issues are just a few aspects of an overall exceptional experience.
Robert PoltCEORevollex.com
You know how your mechanic knows what’s wrong with your car when you just tell them what it sounds like over the phone? Well, my first conversation with Mike was like that — in like 10 seconds, he gave me an insight into my market research that was something I’d been struggling trying to figure out. A class like this will help you learn what you can do on your own. And, you’ll have a better idea of what a research vendor can do for you.
Roy LebanFounder and CTOPuzzazz
I have come to know both Mike and Stefan as creative, thoughtful, and very diligent research consultants. They were always willing to go further to make sure respondents remained engaged and any research results were applicable and of immediate use to us here at Bellevue CE. They were partners and thought leaders on the project. I am happy to recommend them to any public sector client.
Radhika Seshan, Ph.DRadhika Seshan, Ph.D, Executive Director of Programs Continuing Education Bellevue College
Mike did multiple focus groups for me when I was at Amazon, and I was extremely pleased with the results. Not only is Mike an excellent facilitator, he also really understood the business problem and the customer experience challenges, and that got us to excellent and very actionable results.
Werner KoepfSenior ManagerAmazon.com
Great workshop! You know this field cold, and it’s refreshing to see someone focused on research for entrepreneurs.
Maria RossOwnerRed Slice
When you work with a market research company you normally have to define the questions. 5 Circles Marketing’s staff have technical backgrounds, so it’s a lot easier to work with them.
Lorie WigleProduct Line Manager, Business Communications DivisionIntel Corporation
Since becoming our contracted consultant for market research services in 2010, 5 Circles Research has revolutionized our annual survey of consumer opinion in Washington. Through the restructuring of survey methodology and the application of new analytical tools, they have provided insights that are both wider in their scope and deeper in their relevance for understanding consumer values and behavior. As a result, the survey has increased its significance as a planning and evaluation tool for our entire state agency. 5 Circles does great work!
Blair ThompsonDirector of Consumer CommunicationsWashington Dairy Products Commission
Many thanks to you for the very helpful presentation on pricing last night. I found it extremely useful and insightful. Well worth the drive down from Bellingham!
G.FarkasCEOTsuga Engineering
Every conversation with Mike gave me new insight and useful marketing ideas. 5 Circles’s report was invaluable in deciding on the viability of our new product idea.
Greg HowePresidentCD ROM Library, Inc.
Mike brings a tremendous balance of theoretical marketing research with a strong practical knowledge of marketing. He can tailor the research to the right level for your project. I have hired Mike multiple times and he has delivered each time. I would hire him again.
Rick DenkerPresidentPacket Plus

Featured Posts

Dutch ovens: paying a lot more means better value

An article on Dutch ovens in the September/October 2018 of Cook’s Illustrated gives food for thought (pun intended) about the relationship of between price and value. Sometimes higher value for a buyer means paying a lot more money – good news for the seller too. Dutch ovens (also known as casseroles or cocottes) are multipurpose, [Read More]

Profiting from customer satisfaction and loyalty research

Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]

Customer satisfaction: little things can make a big difference

Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole. Toyota of America and my local dealer could learn a few simple lessons about vehicle and customer service. [Read More]

Are you pricing based on cost rather than value? Why?

At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. [Read More]

Recent Comments

  • Mike Pritchard on Van Westendorp pricing (the Price Sensitivity Meter)
  • Marshall on Van Westendorp pricing (the Price Sensitivity Meter)
  • Manik Balaam on Dutch ovens: paying a lot more means better value
  • 📕 E mail remains to be the most effective SaaS advertising channel; Chilly emails that work for B2B; Figuring out how it is best to worth… - hapidzfadli on Van Westendorp pricing (the Price Sensitivity Meter)
  • Soumyak on Van Westendorp pricing (the Price Sensitivity Meter)

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