Market Research for Startups

Guest post on Research Access blog http://ow.ly/1NF5p

PSRF meeting

Join me at Puget Sound Research Forum meeting “Dealing with Anger, Disbelief and Apathy in Focus Groups”.  Puget Sound Partnership's public outreach for program to protect and restore the Sound.

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Researchers: remember, honesty is the best policy. Three types of cheating

Use Net Promoter by all means, but adding a couple of other satisfaction questions allows much more powerful analysis.

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"I appreciated your eIQ presentation yesterday, and your pragmatic approach to get start-ups some market research of value."
 - Michael Longé Valid Concept

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5 Circles Research provides market research expertise for your business issues without you having to deal with large bureaucratic research companies.

Our SurveysAlaCarte services are designed to augment the capabilities you get from a self-service online survey tool such as SurveyMonkey, Zoomerang or SurveyGizmo. Some of the ways you can contract us for help:

  • Making sure your research plan will do the job
  • Creating a questionnaire that works well
  • Analyzing results and optimizing the presentation

We can also help if you run into unexpected problems for a project you’ve already started.

Alternatively, we offer full-service capabilities where 5 Circles Research takes responsibility for the overall project. You’ll work with a market researcher dedicated to your project and yet get the benefit of extensive experience in marketing, management and research. We’ve done research for many kinds of projects, including customer satisfaction, new products, awareness and usage, pricing and segmentation. We employ both quantitative and qualitative methods as appropriate for the project, using surveys as well as focus groups and in-depth interviews.