5 Circles Research: Effective, understandable and affordable Market Research 5 Circles Research


Effective, understandable and affordable market research




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Why run a survey that doesn't support Firefox?




"Mike did multiple focus groups for me when I was at Amazon, and I was extremely pleased with the results. Not only is Mike an excellent facilitator, he also really understood the business problem and the customer experience challenges, and that got us to excellent and very actionable results."

Werner Koepf, Senior Manager, Amazon.com

5 Circles Research provides market research expertise for your business issues without you having to deal with large bureaucratic research companies.


When you use our full-service capabilities 5 Circles Research takes responsibility for the overall project. You'll work with a market researcher dedicated to your project and yet get the benefit of extensive experience in marketing, management and research. We've done research for many kinds of projects, including customer satisfaction, new products, awareness and usage, pricing and segmentation. We employ both quantitative and qualitative methods as appropriate for the project, using surveys and also focus groups and in-depth interviews.


As an alternative to having 5 Circles Research handle the entire project, you can use our SurveysAlaCarte© services to augment the capabilities you get from a self-service online survey tool such as SurveyMonkey or Zoomerang. Some of the ways you can contract us for help:

  • Making sure your research plan will do the job
  • Creating a questionnaire that works well
  • Analyzing results and optimizing the presentation
We can also help if you run into unexpected problems.
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