What we were doing was offering not just a new product, but a new market niche. We needed to understand traditional markets well to characterize the new one. Most valuable was 5 Circles ability to gather research data and synthesize it.
First, I thought it was near impossible to obtain good market information without a large scale, complex market study. Working with 5 Circle Research changed that. We were able to put together a comprehensive survey that provided essential information the company was looking for. It started with general questions gradually evolving to specifics in a fast pace, fun to take questionnaire. Introducing “a new way of doing things” like Revollex’ induction heating-susceptor technology can be challenging. The results provided critical data to help understand the market demand. High quality work, regard for schedule, thorough understanding of the issues are just a few aspects of an overall exceptional experience.
Every conversation with Mike gave me new insight and useful marketing ideas. 5 Circles’s report was invaluable in deciding on the viability of our new product idea.
Many thanks to you for the very helpful presentation on pricing last night. I found it extremely useful and insightful. Well worth the drive down from Bellingham!
I hired Mike to develop, execute and report on a market research project involving a potential business opportunity. I was impressed with his ability to learn the industry and subsequently develop a framework for the market research project. He was able to execute the research and collect data efficiently and effectively. Throughout the project, he kept me abreast of the progress to allow for any adjustments as needed. The quality and quantitative output of the results exceeded my expectations and provided me with more confidence in the direction of the business opportunity.
Mike did multiple focus groups for me when I was at Amazon, and I was extremely pleased with the results. Not only is Mike an excellent facilitator, he also really understood the business problem and the customer experience challenges, and that got us to excellent and very actionable results.
I have come to know both Mike and Stefan as creative, thoughtful, and very diligent research consultants. They were always willing to go further to make sure respondents remained engaged and any research results were applicable and of immediate use to us here at Bellevue CE. They were partners and thought leaders on the project. I am happy to recommend them to any public sector client.
Mike brings a tremendous balance of theoretical marketing research with a strong practical knowledge of marketing. He can tailor the research to the right level for your project. I have hired Mike multiple times and he has delivered each time. I would hire him again.
5 Circles Research has been a terrific research partner for our company. Mike combines a wealth of experience in research methodology and analytics with a truly strategic perspective – it’s a unique combination that has helped our company uncover important insights to drive business decisions.
When you work with a market research company you normally have to define the questions. 5 Circles Marketing’s staff have technical backgrounds, so it’s a lot easier to work with them.
5 Circles Research provides market research expertise for your business issues without you having to deal with large bureaucratic research companies.
We offer full-service capabilities where 5 Circles Research takes responsibility for the overall project. You’ll work with a market researcher dedicated to your project and yet get the benefit of extensive experience in marketing, management and research. We’ve done research for many kinds of projects, including customer satisfaction, new products, awareness and usage, pricing and segmentation. We employ both quantitative and qualitative methods as appropriate for the project, using surveys as well as focus groups and in-depth interviews.
Our SurveysAlaCarte™ services are designed to augment the capabilities you get from a self-service online survey tool such as SurveyMonkey, QuestionPro or SurveyGizmo. Some of the ways you can contract us for help:
- Making sure your research plan will do the job
- Creating a questionnaire that works well
- Analyzing results and optimizing the presentation
We can also help if you run into unexpected problems for a project you’ve already started.