Michelle Bomberger of Equinox Law Group invited me to write a guest post as part of her customer focus month. The post discusses the value of profiling customers to prioritize development, marketing and sales.
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Survey Tip: Pay Attention to the Details. Lessons learned from a customer satisfaction survey.

How to use Van Westendorp's Price Sensitivity Meter for effective pricing research.

Use Net Promoter by all means, but adding a couple of other satisfaction questions allows much more powerful analysis.

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"Mike brings a tremendous balance of the theoretical marketing research with a strong practical knowledge of marketing. He can tailor the research to the right level for your project. I have hired Mike multiple times and he has delivered each time. I would hire him again."
 - Rick Denker, President Packet Plus

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    • Mike Pritchard headshot

    Mike Pritchard, principal of 5 Circles Research, started consulting in 1993 to share the experience gained during his career at technology companies Intel, ICL, and Sperry Gyroscope.

    During 10 years of consulting, Mike’s clients for technology, strategy, and marketing consulting included Canby Telephone Association, Gaia, Holjeron, IBM (Sequent Division), Intel, OneWorld, Palo Alto Software, Radisys, Robley Marketing, Sharp, SmartStuff, Soderstrom Architects and Western Wood Products Association. He helped these companies explore new opportunities, develop effective strategies, and bring new products and services to market, along the way contributing to some significant acquisitions.

    Mike’s research experience starting at Intel and continuing during this period of consulting was followed by senior positions with research firms Market Decisions, Crestwood Associates, and comScore.

    Mike holds a BS in Electronics from the University of Southampton (England), and an MBA from the University of Oregon. He has been active in the Software Association of Oregon (past board member), Oregon Entrepreneurs Network, Puget Sound Research Forum (past board member), MIT Enterprise Forum of Washington, Northwest Entrepreneurs Network and the Washington Technology Industry Alliance.

    5 Circles Research brings together rich experience in research, marketing, and engineering to offer effective, understandable and affordable market research. Our virtual team includes advanced statistical capabilities, data processing, focus group facilities, and telephone data collection services that complement our in-house capabilities.

    Sample Clients

    We’ve conducted research projects for clients large and small in a variety of industries.

    • Amazon.com
    • Borders Books
    • Chorus Systems
    • CDROM corporation
    • City of Kent
    • IBM (Sequent Division)
    • Intel Corporation
    • Itron
    • Iterasi
    • Match.com
    • Media Mosaic
    • Merant
    • Microsoft
    • MyHealthbank
    • Netgear
    • Northwest Natural
    • Oregon Economic Community
      Development Department
    • Viewpath
    • WeSync

    Contact us to see how we can help you with your project!