This survey Hertz: Part One (lack of thought)

I recently took a survey sponsored by the Hertz Corporation, intended to assess the appeal of several new approaches to services. This post discusses some of the problems I found, and why you should avoid creating your surveys like this one. After asking about the number of times I had rented a vehicle, for what […]

Van Westendorp pricing (the Price Sensitivity Meter)

This is a follow up to classes I taught that included a short section on pricing research methodologies. I promised some more details on the Van Westendorp approach, in part because information available online may be confusing, or worse. This article is intended to be a practitioner’s guide for those conducting their own research. First, […]

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