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Surveys

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This survey Hertz: lack of thought

I recently took a survey sponsored by the Hertz Corporation, intended to assess the appeal of several new approaches to services. This post discusses some of the problems I found, and why you should avoid creating your surveys like this one. [Read More]

Filed Under: Methodology, Pricing, Surveys

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IT terminology applied to surveys

James Murray is principal of Seattle IT Edge, a strategic consultancy that melds the technology of IT with the business issues that drive IT solutions. When James gave me a list of things that are central for IT professionals, I thought it might be fun (and hopefully useful) to connect these terms with online surveys [Read More]

Filed Under: Fun, Methodology, Surveys, SurveyTip

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Top holiday business activities

We asked entrepreneurs, consultants and small business owners how they were spending their time over the holiday period. The question asked about the TOP activity, so people needed to prioritize. The most popular answers were “planning next year“, and “delivering to customers“, recognizing both looking forward and (presumably) the need to complete tasks. It would [Read More]

Filed Under: Fun, Surveys Tagged With: QuickPoll, Surveys

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Impact of cell phones on 2010 Midterms and beyond politics

Whether you are a political junkie or not, recent articles and analysis about mobile phones as part of data collection should be of interest to those who design or commission survey research. Cost, bias, and predictability are key issues. In years gone by, cell phone users were rarely included in surveys. There was uncertainty about [Read More]

Filed Under: Methodology, News, Published Studies, Surveys Tagged With: News, Published Studies, statistical testing, Statistics

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SurveyTip: Randomizing question answers is generally a good idea

Showing question answers in a random order reduces the risk of bias from the position.   To understand this, think of what happens when you are asked to choose a question by a telephone interviewer.  When the list of choices are presented for a single choice question, you might be think of the first option as [Read More]

Filed Under: Questionnaire, Surveys, SurveyTip

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LinkedIn B2B sample looks promising

One of the interesting presentations at yesterday’s Puget Sound Research Forum conference was from LinkedIn, covering their recently introduced sample services. Key advantages for sample from LinkedIn as I see it: Profiling information is entered by the LinkedIn user for reasons unconnected with survey taking. Regardless of of how much of a problem you think [Read More]

Filed Under: Surveys

3 Comments

Profiting from customer satisfaction and loyalty research

Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]

Filed Under: Customer Satisfaction, Featured Posts, Methodology, Surveys Tagged With: loyalty, Net Promoter, NPS, satisfaction, Surveys

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When Validation Backfires

I just came across an interesting issue with validation in an online survey using a Van Westendorp pricing model.  Van Westendorp is one of the common ways to test pricing by directly questioning prospective purchasers.  This post isn’t about Van Westendorp, also known as the Price Sensitivity Meter (you can find plenty of references online, [Read More]

Filed Under: Methodology, Questionnaire, Surveys, Testing

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Why Market Researchers should care about bandwidth

The Pew Research Center has tracked broadband adoption for several years; the most recent study shows that the adoption rate has dropped. As of April 2008, 55% of the adults in the U.S. have access to broadband at home, with just 10% using dial-up connections. As you might imagine, broadband usage is unevenly distributed. People [Read More]

Filed Under: Methodology, Surveys

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Why don’t surveys support Firefox?

Some surveyors don’t support Firefox in their online surveys. Why is this a mistake? [Read More]

Filed Under: Methodology, Questionnaire, Surveys

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Since becoming our contracted consultant for market research services in 2010, 5 Circles Research has revolutionized our annual survey of consumer opinion in Washington. Through the restructuring of survey methodology and the application of new analytical tools, they have provided insights that are both wider in their scope and deeper in their relevance for understanding consumer values and behavior. As a result, the survey has increased its significance as a planning and evaluation tool for our entire state agency. 5 Circles does great work!
Blair ThompsonDirector of Consumer CommunicationsWashington Dairy Products Commission
Many thanks to you for the very helpful presentation on pricing last night. I found it extremely useful and insightful. Well worth the drive down from Bellingham!
G.FarkasCEOTsuga Engineering
You know how your mechanic knows what’s wrong with your car when you just tell them what it sounds like over the phone? Well, my first conversation with Mike was like that — in like 10 seconds, he gave me an insight into my market research that was something I’d been struggling trying to figure out. A class like this will help you learn what you can do on your own. And, you’ll have a better idea of what a research vendor can do for you.
Roy LebanFounder and CTOPuzzazz
Great workshop! You know this field cold, and it’s refreshing to see someone focused on research for entrepreneurs.
Maria RossOwnerRed Slice
What we were doing was offering not just a new product, but a new market niche. We needed to understand traditional markets well to characterize the new one. Most valuable was 5 Circles ability to gather research data and synthesize it.
Will NeuhauserPresident Chorus Systems Inc.
Mike brings a tremendous balance of theoretical marketing research with a strong practical knowledge of marketing. He can tailor the research to the right level for your project. I have hired Mike multiple times and he has delivered each time. I would hire him again.
Rick DenkerPresidentPacket Plus
5 Circles Research has been a terrific research partner for our company. Mike combines a wealth of experience in research methodology and analytics with a truly strategic perspective – it’s a unique combination that has helped our company uncover important insights to drive business decisions.
Daniel WiserBrand ManagerAttune Foods Inc.
First, I thought it was near impossible to obtain good market information without a large scale, complex market study. Working with 5 Circle Research changed that. We were able to put together a comprehensive survey that provided essential information the company was looking for. It started with general questions gradually evolving to specifics in a fast pace, fun to take questionnaire. Introducing “a new way of doing things” like Revollex’ induction heating-susceptor technology can be challenging. The results provided critical data to help understand the market demand. High quality work, regard for schedule, thorough understanding of the issues are just a few aspects of an overall exceptional experience.
Robert PoltCEORevollex.com
Every conversation with Mike gave me new insight and useful marketing ideas. 5 Circles’s report was invaluable in deciding on the viability of our new product idea.
Greg HowePresidentCD ROM Library, Inc.
I have come to know both Mike and Stefan as creative, thoughtful, and very diligent research consultants. They were always willing to go further to make sure respondents remained engaged and any research results were applicable and of immediate use to us here at Bellevue CE. They were partners and thought leaders on the project. I am happy to recommend them to any public sector client.
Radhika Seshan, Ph.DRadhika Seshan, Ph.D, Executive Director of Programs Continuing Education Bellevue College

Featured Posts

Profiting from customer satisfaction and loyalty research

Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]

Customer satisfaction: little things can make a big difference

Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole. Toyota of America and my local dealer could learn a few simple lessons about vehicle and customer service. [Read More]

Are you pricing based on cost rather than value? Why?

At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. [Read More]

Van Westendorp pricing (the Price Sensitivity Meter)

Practitioner’s guide for those conducting their own pricing research, focusing on the Van Westendorp Price Sensitivity Meter. [Read More]

Recent Comments

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