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Equinox Business Law February FOCUS event: Pricing for Profit
Wednesday February 20, 2019 @ 7:30 am - 9:30 am PST
Pricing Guru Mike Pritchard, expert in pricing models and research, will share experiences and research from working with large and small companies to help you incorporate scientific pricing approaches into your pricing decisions. You can expect a lively discussion with answers and actionable steps regarding how to:
- Evaluate your current pricing strategy
- Incorporate customer and competitive inputs into pricing decisions
- Avoid commonly made pricing mistakes
- Prevent a race to the bottom and commodity pricing
- Protect yourself from costs increases or overruns
- Achieve maximum profits, even without the greatest market share
- Consider how alternative pricing models would work for you