Van Westendorp

Van Westendorp pricing (the Price Sensitivity Meter)

Practitioner’s guide for those conducting their own pricing research, focusing on the Van Westendorp Price Sensitivity Meter. [Read More]

I have come to know both Mike and Stefan as creative, thoughtful, and very diligent research consultants. They were always willing to go further to make sure respondents remained engaged and any research results were applicable and of immediate use to us here at Bellevue CE. They were partners and thought leaders on the project. I am happy to recommend them to any public sector client.

Radhika Seshan, Ph.DRadhika Seshan, Ph.D, Executive Director of Programs Continuing Education Bellevue College

I hired Mike to develop, execute and report on a market research project involving a potential business opportunity. I was impressed with his ability to learn the industry and subsequently develop a framework for the market research project. He was able to execute the research and collect data efficiently and effectively. Throughout the project, he kept me abreast of the progress to allow for any adjustments as needed. The quality and quantitative output of the results exceeded my expectations and provided me with more confidence in the direction of the business opportunity.

Mike ClaudioVice President Marketing and Business DevelopmentWizard InternationalSeattle

Profiting from customer satisfaction and loyalty research

Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]

Customer satisfaction: little things can make a big difference

Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole. Toyota of America and my local dealer could learn a few simple lessons about vehicle and customer service. [Read More]

Are you pricing based on cost rather than value? Why?

At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. [Read More]

Van Westendorp pricing (the Price Sensitivity Meter)

Practitioner’s guide for those conducting their own pricing research, focusing on the Van Westendorp Price Sensitivity Meter. [Read More]