I saw the oddest question in a survey the other day. The question itself wasn’t that odd, but the options for responses were very strange to me. 1 – Not at all Satisfied 2 – Not at all Satisfied 3 – Not at all Satisfied 4 – Not at all Satisfied 5 – Not at [Read More]
NPS
Profiting from customer satisfaction and loyalty research
Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]