Research Driven Communications at Sound Transit

Ron Klein, leader of the communications and external affairs department, talks about Sound Transit's strategic approach to marketing and research and how their multi-million dollar research program is creating, instituting and measuring the effectiveness of their ridership outreach tactics.

Puget Sound Research Forum, Thu 2/16/2012

Search

Featured Articles

Survey Tip: Pay Attention to the Details. Lessons learned from a customer satisfaction survey.

How to use Van Westendorp's Price Sensitivity Meter for effective pricing research.

Use Net Promoter by all means, but adding a couple of other satisfaction questions allows much more powerful analysis.

Random Testimonial

"Great workshop! You know this field cold, and it's refreshing to see someone focused on research for entrepreneurs."
 - Maria Ross, Owner Red Slice

  • Recent Comments

  • Post Categories

    • IT terminology applied to surveys

    Written by  |  under Fun, Methodology, Surveys, SurveyTip
    James Murray is principal of Seattle IT Edge, a strategic consultancy that melds the technology of IT with the business issues that drive IT solutions. When James gave me a list of things that are central for IT professionals, I thought it might be fun (and hopefully useful) to connect these terms with online surveys for market research. [Warning: if you are a technical type interested in [...]
    Continue Reading ->

    Top holiday business activities

    Written by  |  under Fun, Surveys
    We asked entrepreneurs, consultants and small business owners how they were spending their time over the holiday period. The question asked about the TOP activity, so people needed to prioritize. The most popular [...]
    TAGS: ,
    Continue Reading ->

    Statistics hero Nate Silver predicts Oscar results

    Written by  |  under Fun, Statistics
    It shouldn't be a surprise that Nate Silver (statistics whizkid behind FiveThirtyEight.com which did an outstanding job of predicting the results of the 2008 election) is turning his attention to matters other than politics.   After all, before he became a political pundit his forte was baseball statistics. If you want to read the published predictions head over to the [...]
    Continue Reading ->