This survey Hertz: Part One (lack of thought)

I recently took a survey sponsored by the Hertz Corporation, intended to assess the appeal of several new approaches to services. This post discusses some of the problems I found, and why you should avoid creating your surveys like this one. After asking about the number of times I had rented a vehicle, for what […]

Time to cool it? (your tea that is)

As a tea-drinking Brit I was fascinated by a study about tea drinking in Northern Iran concluding that drinking very hot tea is strongly associated with higher risk of oesophageal cancer. Digging in further, I was struck by a number of points: The article I first noticed, by Karen Kaplan of the Los Angeles Times, […]

Valentine’s Day: think about product seasonality and annual trends

Valentine’s Day provides an opportunity for me to suggest that your research should take into account some bigger picture factors. Whether or not you have a retail product or service, there are lessons to be learned from Valentine’s Day. What are the annual seasonal variations in your business and what are the trends over longer […]

When Validation Backfires

I just came across an interesting issue with validation in an online survey using a Van Westendorp pricing model.  Van Westendorp is one of the common ways to test pricing by directly questioning prospective purchasers.  This post isn’t about Van Westendorp, also known as the Price Sensitivity Meter (you can find plenty of references online, […]

Why don’t surveys support Firefox?

Some surveyors don’t support Firefox in their online surveys. Why is this a mistake?

Why Market Researchers should care about bandwidth

The Pew Research Center has tracked broadband adoption for several years; the most recent study shows that the adoption rate has dropped. As of April 2008, 55% of the adults in the U.S. have access to broadband at home, with just 10% using dial-up connections. As you might imagine, broadband usage is unevenly distributed. People […]

Why you should run statistical tests

A recent article in the Seattle Times covering a poll by Elway Research gives me an opportunity to discuss statistical testing. The description of the methodology indicates, as I’d expect, that the poll was conducted properly to achieve a representative sample: About the poll: Telephone interviews were conducted by live, professional interviewers with 405 voters […]

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